Reporting

Agency-grade reports, ready in one click.

We automate the Excel reports that consume agency hours, preserve the layout your stakeholders expect, and keep every refresh consistent.

Any Excel layout

We configure the workbook and formatting once, then make the finished report available on demand.
KPIs matched to the campaign

Use different KPI schemes by campaign type and compare actual performance with the right targets.
Build it your way

Talk to Reportbuilder AI, use the Canvas UI, or design and style the report directly in Excel.

Automated Excel reports

Keep the workbook. Remove the repetitive work.

We automate the recurring Excel reports agencies usually spend hours preparing, regardless of their layout or formatting.

Configured once: we reproduce the required tabs, tables, formulas, formatting, and presentation structure.
Refreshed on demand: current data flows into the established workbook without rebuilding it manually.
Ready in one click: your team receives the familiar output without the recurring spreadsheet routine.

The report stays recognizable. The time-consuming production process disappears.

Dynamic KPI schemes

Compare every campaign against the targets that matter

Different campaign types and setups can use different KPI schemes, pulled dynamically into each report to compare actuals with targets.

Campaign-specific targets: awareness, consideration, and performance campaigns can follow different success criteria.
Automatic selection: the appropriate KPI scheme is applied according to the campaign setup.
Actuals versus targets: reports show performance in the context of the agreed benchmark rather than as isolated values.

One reporting process can support multiple campaign strategies without flattening them into one KPI model.

Metadata in context

Report more than performance values

Access to platform metadata adds operational context, such as whether a creative is currently live or paused.

Current delivery status: distinguish active, paused, and other platform states directly in the report.
Richer creative analysis: interpret performance alongside the information needed to understand what can still deliver.
Useful reporting context: add platform attributes that ordinary metric-only exports leave out.

Metadata turns a static performance table into a more useful view of what is happening now.

Fluent campaign insights

Analysis that is ready for the meeting

Generate campaign insights as fluent text and place them directly into recurring reports, weekly updates, or debriefing materials.

Report-ready language: turn campaign findings into clear written observations without starting from a blank page.
Grounded in your data: insights use the reconciled metrics and KPI definitions behind the report.
Faster debriefs: teams can focus discussions on implications and actions instead of assembling the first summary.

Move from refreshed numbers to a usable campaign narrative in the same workflow.

Three ways to build

Choose the interface that fits the task

Create and manage Excel reports through a conversation, a visual canvas, or the native spreadsheet environment.

Reportbuilder AI: describe the tabs, dimensions, metrics, filters, and outputs you need.
Canvas UI: arrange and configure report components through a structured visual interface.
Microsoft Excel: build and style directly in the format your team and stakeholders already use.

Different interfaces, one managed reporting foundation and one consistent data model.

Flexible delivery

End-to-end reporting without a closed destination

Excel is fully supported from setup to final output, while reports can also be made available in other destinations upon request.

Managed end to end: we handle the data, report logic, refresh process, and final workbook.
Additional destinations: discuss where else your team or stakeholders need the reporting output.
Consistent source: alternative outputs can remain tied to the same governed data and KPI definitions.

Use Excel as the finished product or extend the reporting workflow where your setup requires it.