Fully managed cross-channel campaign analytics for brands

We do the heavy lifting behind your ads and stay accountable for the results, built for complex setups.

For teams running their own campaigns across channels

Managing campaign data across platforms takes more than a tool.

It takes process, ownership, and someone accountable for whether the numbers are right, especially when the setup gets complex.

  • By hand or by tool, the work stays

    Pulling data manually is slow and one wrong cell from a wrong number. Tools mainly provide connectors and need to be maintained. Setting it up right and keeping the numbers correct is still on you.

  • Every platform speaks differently

    The same creative or audience is named three ways across platforms, and each measures differently too, from view lengths to conversions. Comparing performance means making all of it line up first.

  • Budget calls without a real ROAS

    Where you can't pixel the conversion, like sales on Amazon, the platforms optimize blind. You're deciding where to scale and cut without knowing true return per channel. working.

  • No one's accountable for the numbers

    The report ends up everyone's job and no one's. It gets done late, or wrong, or not at all, and the decisions still get made anyway.

Meta TikTok YouTube Amazon point of conversion data never returns

The technology behind the service

One platform doing the work,
not a stack of third-party tools.

Behind the service runs our own technology. It automates the manual work, and answers questions, surfaces insights, and builds reports and budgets on demand.

Animated reporting agent chat An approximately seventeen-second reporting workflow with right-aligned user commands, left-aligned agent responses, scrolling history, action controls, tables, an insight, and a report download. Your Campaign AssistantLIVE Show me the CPA age breakdown in Meta CPA by age · Meta AGE GROUPCPA 18–24$18.4025–34$14.2535–44$21.10 Show me Insights Performance insight Create Budgets Recommended channel budgets CHANNELCPARECOMMENDED BUDGET Meta$14.25$8,400YouTube$19.80$5,200TikTok$16.60$6,400 Generate Report Your report is ready XLSDownload Excel report Show me the CPA age breakdown in Meta Show me Insights Create Budgets Generate Report

Insights on demand

Ask what's working and why. Performance insights across every channel.

Budgets, guided

Budget recommendations grounded in reconciled numbers, not guesswork.

Reports in a click

The reports your stakeholders need, in the format they expect, generated automatically.

Because it's our own technology, not a reseller's markup or billable hours, the service stays reliable, repeatable, and affordable.

Service first

We don't hand you a tool.
We take the work off your plate.

We manage every connector for you, and wire up custom data sources when your setup needs them.

Amazon Ads
The Trade Desk
DV360
Meta
TikTok
Google Ads
YouTube
Pinterest
Snap
Spotify
Custom (e.g. Sales data)

We own the process.

Connecting channels, reconciling the numbers, building the reports. That's our job, not a dashboard we hand over and leave you to run.

Always correct, always available.

We stand behind the numbers being right and there when you need them. If a campaign gets deleted or a feed breaks, we fix it, not you.

Priced like software, not people.

No data hire, no big retainer. Our own technology does the heavy lifting, so the service stays affordable even for smaller teams.

Reliable by architecture

Why you can trust every number we hand you

Most tools now pipe your data into an AI and let you prompt it. That is flexible, but you get a different answer every time and can lock nothing down. We built Azulens the other way around.

Raw LLM access compared with structured and guardrailed Azulens tools On the left, related questions must be prompted from scratch and produce inconsistent answers. On the right, a transparent reusable tool produces the same reliable result with one click on every run. Raw access to LLM START FROM AN EMPTY PROMPT EACH TIME PROMPT 1 Top creatives by CPA? RESULT A $42 · B $48 · C $53 Creative A ranks first PROMPT 2 · START AGAIN Show me the best creatives? DIFFERENT RESULT B $45 · A $46 · C $51 Creative B ranks first PROMPT 3 · START AGAIN How to optimize CPA by Creative? DIFFERENT AGAIN A $41 · C $49 · B $52 Creative A ranks first Structured and guardrailed tools TRANSPARENT COMMANDS · READY TO RUN REUSABLE COMMAND LAYER Rank creatives by CPA Compare channels Build weekly report ONE CLICK · SAME RELIABLE RESULT Run 1 · command executed A $42 · B $48 · C $53 Creative A ranks first Run 2 · command executed A $42 · B $48 · C $53 Creative A ranks first Run 3 · command executed A $42 · B $48 · C $53 Creative A ranks first Same question. One answer you can rely on.

Not a raw pipe to an LLM.

Piping data straight into an AI is easy, but every prompt returns something slightly different and nothing is reusable. That is not a foundation you can trust a budget decision to.

Deterministic first, AI where it helps.

The exact work, including ranking, splitting, and calculating, runs on deterministic logic. AI only steps in where it adds value, like interpreting a trend, and always inside strong guardrails.

Same question, same answer.

Consistent, dependable output every time, tuned to how your team actually measures, so the numbers behind your decisions hold up.

Flexible enough for your own business logic, structured enough to trust. That balance is exactly what a raw AI pipe can't give you.

The proof

We handle the setups others skip

When your data is inconsistent across platforms, or your sale happens somewhere you don't control, that's exactly where we're strongest.

Cross-platform field mapping animation Fields from two advertising platforms are highlighted, normalized into a global age field, and combined into a newly created quality views field. Unify cross-platform data Map inconsistent source fields and create new global metrics Platform 1 SOURCE FIELDS Impressions Clicks Spend AGE GROUP 25–34 15s Views72K Platform 2 SOURCE FIELDS Impressions Clicks Spend age AGE_25_34 6s views96K Global fieldsUNIFIED SCHEMA Age 25–34 Quality ViewsNEW CALCULATED FIELD 128K + NEW

Every platform names things differently. We map inconsistent fields into one schema and build the custom metrics your setup needs, like turning platform-specific view lengths into one comparable metric.

The platform returns real conversion data · we reconcile it into one honest ROAS

Retail brands

You advertise off-platform but sell on the marketplace. We join your ad spend with the marketplace's attribution data, so your real return is one number, not two disconnected ones.

Game studios

Your store page returns tracked purchases via campaign parameters. We enrich that with conversion value and spend for real return per campaign and channel.

No clean attribution comes back · we help you measure honestly

Streaming & film

No pixel on the purchase. We help you work with proxy signals like completion rate and structure lift tests around them.

Retail media & offline

Depending on setup, data may or may not come back cleanly. We tell you honestly which case you're in before promising anything.

Every setup is different, and that's the point. If yours isn't here, it's very likely still something we handle. Ask.

End to end

From raw platform data to decisions you can act on

The full path your data takes with us, from every channel connected to a report you can trust and a recommendation you can run with.

Connect spend conversions Map & Reconcile shift budget Act Report
  1. 01

    Connect

    Pull spend and performance from ad channels, and conversion data from your sales platforms.

    Connectors
  2. 02

    Map & Reconcile

    Resolve the same creative, audience or campaign across platforms, then join the spend behind them.

    Mapping & Reconciliation
  3. 03

    Act

    Deterministic tools plus AI interpretation turn reconciled data into repeatable recommendations.

    Tool-Calling / Insight Generation
  4. 04

    Report

    Your metrics, your KPI sets per campaign type, exported the way stakeholders need.

    Reporting

See it turn data into decisions

Sixty seconds inside Azulens: every channel in one view, questions answered in plain language, and the numbers turned into clear budget moves.

  1. 1 One connected view across every channel
  2. 2 Ask your data in plain language
  3. 3 See what actually drives performance
  4. 4 Turn it into budget decisions

How teams use Azulens

We work closely with a small number of teams who live this problem daily.

Their setups shape what we build.

We optimize for Quality Views and finally have a platform that brings our proprietary metrics together across channels while taking care of the maintenance for us.
Prime Video film studio
We use the service and platform to connect attribution data with advertising data and generate budget recommendations.
Amazon retail brand
Azulens helps us to connect Facebook performance data with Steam sales data and automatically generate insights into audience performance.
Gaming brand

Need support with your cross-channel analytics?

The fastest way to see the gap is to look at your data together.

No commitment, no dashboard to set up.